Acting with purpose for sustainability

Mars is transforming the way we do business. From replacing plastic packaging with eco-friendly materials, to advancing global research on critical food safety challenges, to rethinking where and how we buy our raw materials, we are constantly innovating to drive positive change for people and the planet.

We know incremental steps won’t be enough to reverse the damaging trends of climate change, water scarcity, poverty and other pressing issues. We are taking purposeful action, informed by science and in support of the United Nations’ Sustainable Development Goals, to grow sustainably.

Since launching our Sustainable in a Generation Plan in 2017 with an initial $1 billion investment, we have made progress to curb our environmental impact, meaningfully improve lives in the workplaces, supply chains and communities where we work, and help billions of people and their pets lead healthier, happier lives today and into the future.

We focus our work in three key areas: Healthy Planet, Thriving People and Nourishing Wellbeing. Here’s how we put our purpose into practice today to create a better world tomorrow.


2019 Sustainable in a Generation scorecard

See how far we’ve come toward our Sustainable in a Generation ambitions. Download our PDF scorecard.

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How we’re reducing our environmental footprint

Healthy Planet

Mars is reducing our total environmental impacts in line with what science says is necessary to keep the planet healthy. We are taking a data-driven approach to drastically shrink our environmental footprint and fight climate change, water stress, deforestation and unsustainable use of packaging. 

Climate Action


Greenhouse gas emissions

Our goal: Reduce total greenhouse gas emissions across our value chain by 27% by 2025 and by 67% by 2050.*

Water Stewardship


Water use

Our goal: Eliminate unsustainable water use in our value chain, starting with a 50% reduction by 2025.*

Land Management


Land management

Our goal: Hold flat the total land area associated with our value chain.*

Circular Packaging

2019 baseline year


Our goal: Develop eco-friendly packaging that is reusable, recyclable or compostable while decreasing virgin plastic use by 25% by 2025.+

* Tracked against 2015 levels.
+ Tracked beginning in 2019.

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How we support individuals’ rights and livelihoods

Thriving People

Our business will thrive for generations to come only if the millions of people who contribute to our success thrive too. We are committed to meaningfully improving the lives of 1 million people in our value chain by providing opportunities to enhance their livelihoods and by respecting their human rights.

Overall Reach

169,000 people

On the path to meaningful improvement

Our goal: Farmers, workers, women and children covered by programs designed to improve human rights and incomes.

Increasing Income

108,000 farmers

Farmer income

Our goal: Farmers covered by programs that combine good agricultural practices, access to inputs, the latest plant science and/or other ongoing engagement designed to help increase their incomes.    

Human Rights

100% HRDD
44,000 people

Human rights

Our goal: Human rights due diligence (HRDD) activated in all Mars manufacturing sites; people covered with programs to improve conditions in supplier factories; and households covered in our cocoa supply chain with systems to prevent and address child labor.

Opportunities for Women

17,000 women

Women’s empowerment 

Our goal: Women engaged in our cocoa and mint supply chains with economic empowerment programs designed to boost their savings rates and entrepreneurial skills.

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How we help people and their pets lead healthier lives

Nourishing Wellbeing

Good nutrition, health and wellness are essential. We use our global reach to supply healthy meals, support the wellbeing of our Associates, improve our products’ nutritional value, advance food safety science, and ensure the transparency and responsible marketing of our foods so consumers can make informed choices.

Healthy Meals

991 million

Healthy meals

Our goal: Deliver 1 billion more healthy meals on dinner tables around the world by 2021.**

Transparent Information

98% placement compliance
95% content compliance

Transparent information

Our goal: Achieve at least 97% media placement compliance in our top 14 markets across TV, other broadcast channels, digital and social media, and achieve at least 95% media content compliance in our top 18 markets.++

Associate Wellness (Mars Be Well)

34% of sites

Associate health and wellbeing

Our goal: Increase the proportion of large (>100 Associates) Mars sites worldwide with the 10 fundamentals of a healthy, energizing work culture established to at least 95% by 2023.***

Food Safety and Security

Published research on our three focus areas.

Food safety and security

Our goal: Through the Mars Global Food Safety Center, address three long-term food safety challenges: mycotoxin risk management, microbial risk management and food integrity.

** Tracked against 2015 level.
++Learn more about responsible marketing.
*** Tracked against 2017 level.

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Our Sustainable in a Generation Plan in Action

Here are just a few of the ways we’re working toward these important goals today — and the exciting progress we’ve made so far:
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